When personal branding hurts good journalism

For today’s journalists, personal branding has become an industry must for when you want to get noticed by — and write serious content for — an accredited publication. The easiest way for publications to tap into your personality, expertise and writing voice is by sifting through the blogs, tweets, Facebook posts, writing samples and more that form your brand identity as a journalist. However, left unchecked, your quest to create an authentic journalistic identity can easily backfire.