For Real? — Versace for H&M Review

Just earlier today, hundreds of Torontonians were lined up in the bitter cold outside the city’s three H&M stores, ready for the Versace for H&M launch. Some, like the people holed up in a tent at the head of the Bloor West line, had been braving the elements for over 24 hours. I got lucky and only clocked in less than two, yet still netted a respectable place about a hundred people back.

The question is: was it worth it?

For many of the young men lined up, it almost wasn’t. The location I was at didn’t stock much menswear — only a size run or two per garment — leaving many out in the cold.

So if you could get your hands on it, the next test was whether Versace’s quality withstood its transformation from exclusive to accessible. This is where the several collections set themselves apart, especially in terms of wearability and quality.

Higher ticket items, including the Pelle Borchie leather jacket, Tailored wool coat and some of the accessories, had a feel of quality about them only a few degrees south of some mid-range clothiers. The Graphical blazer I bought feels like it should have cost around $400, but only cost $179.

I think to do this, Versace met us halfway. They dispensed with some details I would have killed for, like bringing the black and white fractal lining all the way through the jacket’s sleeves, but still kept true to a 100% wool construction. I can see this becoming my go-to weekend jacket the next 3-4 years. However, the rad t-shirts and button-ups the duo boasted seemed like the usual H&M fare, lasting only handful of seasons before falling apart.

Luckily, most of the men’s stuff doesn’t have too short an expiration date in terms of style. The Graphical, Pelle Borchie and Tailored lines offer a trendy longevity that can still be worn no matter how styles turn, though they’re no classics and seem best worn hitting up the town. The stunning fractal prints, gold studs and the loud cerise are meant to turn heads, after all.

The Stampa line, however, belongs only to the hippest of the hip. Wear it the weekend after launch, because — unless I missed the memo — never again will its neon animal prints and palm fronds be relevant.

This was a bold, refreshing and welcome move by both companies. Versace for H&M played to each brand’s strengths: Versace’s opulence and H&M’s accessibility.

It offers us a taste of the luxuries we may one day be able to afford as accomplished gentlemen, but at the same time invites us to enjoy our youth — and all its whimsical affectations — while we still can.

In short, I couldn’t be happier with the collection. Like the label says: it’s real Versace.


Categories: Style

Tagged as: , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Sign up to receive updates on new style posts, product reviews and my adventures in the world of men's fashion and lifestyle:


Know what's #AlwaysClassic? Lazy Sunday walks through the park. Simple, casual style. Warm sunshine on your face. Doesn't get better than that. Thank you @reebokclassicca for the fresh pair of spring sneaks. #HamOnt #ootd #wiwt #style #menswear #reebokclassic Spring fling. 🌷 #ootd #wiwt #wiwtd #style #fashion #menswear #hamont #springtide #styleblogger Was feelin' the love at #LoveLocke. First stop: @delirious_burger_co for a cheeseburger. (All hail the return of the classic burger counter!) Then @donutmonsterhamilton for a grab-bag six-pack of mystery donuts. A visit to @shopkitsu and a few others - how awesome was it seeing the whole 'hood mobilizing to support local? See ya soon, @lockestshops. #HamOnt #ootd #wiwt #wiwtd #menswear #styleblogger #style #fashion The latest experiment by @meritbrewing is Raspberry Brownie Nowhere Imperial Stout... quite the experience from start to finish! First sip delivered strong raspberry acidity with a boozy kick - honestly, Tylenol was the first thing that came to mind. How's that for nostalgia? The flavours quickly mellowed into a sweet berry liqueur as the dark chocolatey notes emerged, fulfilling its delicious promise. (And boy did I enjoy the rest of my night thanks to its hefty 9.6 ABV.) #hamont #beerporn #instabeer #craftbeer #beertography #stout #ontariocraftbeer #cheers Back on the road. It feels like close to a year since I've last run - life comes at you pretty fast. Let's just say it felt great! #running #hamont #gagepark #runhamont Tonight's armchair sipper. Roasted malts and earthy hops imbue it with a richness reminiscent of South American coffee. I have yet to make the pilgrimmage to @cliffordbrewing's new East End location, but I can tell you it'll be soon! (And for more of this heavenly stuff.) #HamOnt #beer #beerporn #instabeer #craftbeer #cliffordbrewing #ontariocraftbeer #drinklocal


%d bloggers like this: